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Bibliography at Public Opinion Pros

This is a cumulative bibliography of books and articles cited in Public Opinion Pros articles, to be supplemented in the future with other works of interest. Please submit information on other publications you would like to see added to this list, not including articles from Public Perspective, whose searchable index can be accessed through the link below:

(POP subscribers can also login to Public Perspective Online to access its more comprehensive index, as well as the full text of all Public Perspective articles.)

Public Opinion Top 50

For a list of fifty books that significantly shaped public opinion research recommended by the American Association for Public Opinion Research, visit the AAPOR website at


Burnam, A. M., R. L. Hough, M. Karno, C. A. Telles, and J. I. Escobar. 1987. Measurement of acculturation in a community population of Mexican Americans. Hispanic Journal of Behavioral Sciences 9:105-30.

Clark, Lauren, and Lisa Hofsess. 1998. Acculturation. In Handbook of immigrant health, ed. Sana Loue, 37-59. New York: Plenum Press.

Cuéllar, Arnold, and R. Maldonado. 1995. Acculturation rating scale for Mexican Americans II: A revision of the original ARSMA scale. Hispanic Journal of Behavioral Sciences 17:275-304.

Cuéllar, Israel, Bill Nyberg, Roberto Maldonado, and Robert Roberts. 1997. Ethnic identity and acculturation in a young adult Mexican-origin population. Journal of Community Psychology 25:535-49.

Dawson, Edwin J., William D. Crano, and Michael Burgoon. 1996. Refining the meaning and measurement of acculturation: Revisiting a novel methodological approach. International Journal of Intercultural Relations 20:97-114.

Deyo, R. A., A. K. Diehl, H. Hazuda, and M. P. Stern. 1985. A simple language-based acculturation scale for Mexican Americans: Validation and application to health care research. American Journal of Public Health 75:51-55.

Communications and media

Converse, P. E. 1990. Popular representation and the distribution of information. In Information and Democratic Processes, ed. J. Ferejohn and J. Kulkinski. Urbana: University of Illinois Press.

Davison, W. P. 1983. The third-person effect in communication. Pubic Opinion Quarterly 47:1-15.

Economic inequality

Bowley, Arthur L and A. R. Burnett-Hurst. 1915. Livelihood and poverty: A study in the economic conditions of working-class households in Northampton, Warrington, Stanley and Reading. London: G. Bell and Sons.

Elections and election polling

Crespi, Irving. 1988. Pre-election polling: Sources of accuracy & error. New York: Russell Sage Foundation.

Lazarsfeld, Paul F., Bernard Berelson, and Hazel Gaudet. [1944]. 1948, 1968. The people's choice. How the voter makes up his mind in a presidential campaign. New York: Columbia University Press.

Plissner, Martin. The control room: How television calls the shots in presidential elections. Touchstone, 2000.

Popkin, S. 1991. The Reasoning Voter. Chicago, IL: University of Chicago Press.

End of life issues

Benson, John M., and Melissa J. Herrmann. 1999. Right to die or right to life? The public on assisted suicide. Public Perspective 10(4): 15-19.

False consensus effect

Koestner, Richard, Gaëtan F. Losier, Nicolay M. Worren, Lisa Baker, and Robert J. Vallerand. 1995. False consensus effects for the 1992 Canadian referendum. Canadian Journal of Behavioural Science 27 (2): 214-25.

Marks, Gary and Norman Miller. 1987. Ten years of research on the false-consensus effect: An empirical and theoretical review. Psychological Bulletin 102 (1): 72-90.

Whitley, Bernard Jr. 1998. False consensus on sexual behavior among college women. Journal of Sex Research 35 (2): 206-14.

Foreign relations, crossnational, and international opinion

Richman, Alvin, David Nolle, and Eloise Malone. 1999. Attitudes of American elites and the public toward foreign affairs. International Studies Notes 24 (3): 25-29.

Richman, Alvin, Eloise Malone, and David Nolle. 1997. Testing foreign policy belief structures in the post-Cold War period: Cross validations from two national surveys. Political Research Quarterly 50 (4): 939-55.


Converse, P. E. 1964. The nature of belief systems in mass publics. In Ideology and discontent, ed. D. E. Apter, 206-61. New York: The Free Press.

Kristol, Irving. 1995. Neoconservatism: The autobiography of an idea. New York: Free Press.

Putney, S., and R. Middleton. 1961. Dimensions and correlates of religious ideologies. Social Forces 39: 285-90.

Internet surveys

Taylor, H. 2000. Does internet research "work"? Comparing on-line survey results with telephone surveys. International Journal of Market Research 42:51-63.

Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W., and Terhanian, G. 2001. The record of internet-based opinion polls in predicting the results of 72 races in the November 2000 US elections. International Journal of Market Research 43:127-36.

Terhanian, George, and John Bremer. 2000 Confronting the selection-bias and learning effects problems associated with internet research. Harris Interactive white paper, August 16.

Terhanian, George, John Bremer, Renee Smith, and Randy Thomas. 2000. Correcting data from online surveys for the effects of nonrandom selection and nonrandom assignment. Harris Interactive white paper.

Terhanian, G., Smith, R., Bremer, J., and Thomas, R. K. 2001. Exploiting analytical advances: Minimizing the biases associated with internet-based surveys of non-random samples. ARF/ESOMAR: Worldwide Online Measurement 248:247-72.


Bishop, George F., and Andrew Smith. 1991. The Gallup split-ballot experiments. Public Perspective 2:25-27.

Bishop, George F., and Andrew Smith. 2001. Response-order effects and the early Gallup split ballots. Public Opinion Quarterly 65:479-505.

Blankenship, A. B. 1977. Listed versus unlisted numbers in telephone-survey samples. Journal of Advertising Research 17:39-42.

Bradburn, Norman, Seymour Sudman, and Brian Wansink. 2004. Asking questions. San Francisco, CA: John Wiley & Sons.

Bradburn, Norman M., and Seymour Sudman. Polls and surveys: Understanding what they tell us. San Francisco: Jossey-Bass, 1988.

Brick, J. Michael, Joseph Waksberg, Dale Kulp, and Amy Starer. 1995. Bias in list-assisted telephone sample. Public Opinion Quarterly 59:218-35.

Conniffe, Denis, Vanessa Gash, and Philip J. O'Connell. 2000. Evaluating state programmes: "Natural experiments" and propensity scores. The Economic and Social Review 31, no. 4 (October): 283-308.

Couper, Mick, Roger Tourangeau, and Kristin Kenyon. 2004. Picture this! Exploring visual effects in web surveys. Public Opinion Quarterly 68:255-66.

Currivan, Douglas, Amy Nyman, Charles Turner, and Lois Biener. 2004. Does telephone audio computer-assisted self-interviewing improve the accuracy of prevalence estimates of youth smoking? Public Opinion Quarterly 68:541-64.

Danielsson, Stig. n.d. The propensity score and estimation in nonrandom surveys: An overview. Report no 18 from the project, "Modern statistical survey methods." Sweden: University of Linköping, Department of Statistics.

Fox, Richard J., Melvin R. Crask, and Jonghoon Kim. 1988. Mail survey response rate: A meta-analysis of selected techniques for inducing responses. Public Opinion Quarterly 52:467-91.

Grossman, Randolph, and Douglas Weiland. 1978. The use of telephone directories as a sample frame: Patterns of bias revisited. Journal of Advertising 7:31-36.

Groves, Robert M., Paul P. Biemer, Lars E. Lyberg, James T. Massey, William L. Nicholls, and Joseph Waksberg (eds). 1988. Telephone survey methodology. New York: John Wiley & Sons.

Groves. Robert M., and R. Kahn. 1979. Surveys by telephone: A national comparison with personal interviews. New York: Academic Press.

Guo, Shenyang, Richard Barth, and Claire Gibbons. 2004. Introduction to propensity score matching: A new device for program evaluation. PowerPoint presentation from a workshop presented at the annual conference of the Society for Social Work Research, New Orleans.

Hill, P. C., and R. Hood. 1999. Measures of religiosity. Birmingham, AL: Religious Education Press.

Himmelfarb, Harold S., R. Michael Loar, and Susan H. Mott. 1983. Sampling by ethnic surnames: The case of American Jews. Public Opinion Quarterly 47:247-60.

Imai, Kosuke, and David A. Van Dyk. 2004. Causal inference with general treatment regimes: Generalizing the propensity score. Journal of the American Statistical Association 99, no. 467 (September): 854-66.

King, Gary, Christopher Murray, Joshua Salomon, and Ajay Tandon. 2003. Enhancing the validity and cross-cultural comparability of measurement in survey research. American Political Science Review 97:567-83.

Kish, Leslie. Survey sampling. New York: Wiley, 1965.

Pan, Y. 2003. The role of sociolinguistics in the development and conduct of federal surveys. Paper presented at the Federal Committee on Statistical Methodology, Arlington, VA.

Presser, Stanley, and Howard Schuman. 1980. The measurement of a middle position in attitude surveys. Public Opinion Quarterly 44:70-85.

Quigley, Denise D. 2003. Using multivariate matched sampling that incorporates the propensity score to establish a comparison group. CSE technical report no. 596. Center for the Study of Evaluation. University of California, Los Angeles.

Rosenbaum, P. R. and Rubin, D. B. 1983. The central role of the propensity score in observational studies for causal effects. Biometrika 70:41-55.

Rossi, Peter, James Wright, and Andy Anderson (eds). 1983. Handbook of survey research. San Diego, CA: Academic Press.

Rugg, Donald, and Hadley Cantril. 1944. The wording of questions. In Gauging public opinion , ed. Hadley Cantril. Princteon, NJ: Princeton University Press, 23-50.

Schuman, Howard, and Jacqueline Scott. 1987. Problems in the use of survey questions to measure public opinion. Science 236:957-59.

Schuman, Howard, and Stanley Presser. 1996. Questions & answers in attitude surveys: Experiments on question form, wording, and context. Reprint edition. Thousand Oaks, CA: SAGE Publications.

Shettle, Carolyn, and Geraldine Mooney. 1999. Monetary incentives in U.S. government surveys. Journal of Official Statistics 15:231-50.

Trussell, Norm, and Paul J. Lavrakas. 2004. The influence of incremental increases in token cash incentives on mail survey response: Is there an optimal amount? Public Opinion Quarterly 68:349-67.

Willis, Gordon B. 2005. Cognitive interviewing: A tool for improving questionnaire design.Thousand Oaks, CA : Sage Publications.

Zeisel, Hans. 1947. Say it with figures. New York: Harper & Brothers.


Dutwin, David J., Mollyann Brodie, Melissa J. Herrmann, and Rebecca Levin. 2004. Standing at the crossroads of identity and identification: Latinos and party identification. Phoenix, AZ: Presented at the 2004 annual conference of the American Association for Public Opinion Research.

Himmelfarb, Harold S., R. Michael Loar, and Susan H. Mott. 1983. Sampling by ethnic surnames: The case of American Jews. Public Opinion Quarterly 47:247-60.

Keefe, Susan E., and Amado M. Padilla. 1987. Chicano identity. Albuquerque, MN: University of New Mexico Press.

Kuklinski, James, Michael Cobb, and Martin Gillens. 1997. Racial attitudes and the "New South." The Journal of Politics 59 (2): 323-49.

Padilla, A. M., and K. J. Lindholm. 1995. Quantitative educational research with ethnic minorities. In Handbook of research on multicultural education, ed. J. A. Banks and C. A. McGee Banks. New York: Macmillan, 97-113.

Party identification

Dutwin, David J., Mollyann Brodie, Melissa J. Herrmann, and Rebecca Levin. 2004. Standing at the crossroads of identity and identification: Latinos and party identification. Phoenix, AZ: Presented at the 2004 annual conference of the American Association for Public Opinion Research.

Party politics

Dalton, Russell. 2004. Democratic challenges, democratic choices: The erosion of political support in advanced industrial democracies. Oxford: Oxford University Press.

Dalton, Russell, and Martin Wattenberg (eds.). 2000. Parties without partisans: Political change in advanced industrial democracies. Oxford: Oxford University Press, 2000.

Dionne, E. J. Jr. 2004. Stand up and fight back: Republican toughs, Democratic wimps, and the politics of revenge. New York: Simon and Schuster.

Reichley, A. James. 1992. The life of the parties. New York: Free Press.

Polling profession

American Association for Public Opinion Research. 1986, 2005. Code of professional ethics and practices. Ann Arbor, MI: AAPOR.

American Association for Public Opinion Research. 2000. Standard definitions: Final dispositions of case codes and outcome rates for surveys. Ann Arbor, MI: AAPOR.

American Association for Public Opinion Research. 2002. Best practices for survey and public opinion research. Ann Arbor, MI: AAPOR.

Lazarsfeld, Paul F. 1950. The Obligation of the 1950 pollster to the 1984 historian. Public Opinion Quarterly 14:617-38.

Presidential approval

Edwards, George C. III, with Alec M. Gallup. 1990. Presidential approval: A sourcebook. Baltimore, MD: The Johns Hopkins University Press.

Moore, David W. 2001. Top ten Gallup presidential approval ratings. Gallup press release, September 24.

Public opinion, general

Berinsky, Adam J. 2004. Silent voices: Public opinion and political participation in America. Princeton, NJ: Princeton University Press.

Bishop, George F. 2005. The illusion of public opinion: Fact and artifact in American public opinion polls. Lanham, MD: Rowman & Littlefield.

Converse, Philip E. 1964. The nature of belief systems in mass publics. In David E. Apter, Ideology and Discontent. New York: Free Press.

Jacobs, Lawrence R. and Robert Y. Shapiro. Politicians don't pander: Political manipulation and the loss of democratic responsiveness. Chicago: University of Chicago Press, 2000.

Lippmann, W. 1922. Public Opinion. New York, NY: Free Press Paperbacks.

Page, Benjamin I. and Robert Y. Shapiro. The rational public: Fifty years of trends in Americans' policy preferences. Chicago: University of Chicago Press, 1992.

Newport, Frank. 2004. Polling matters: Why leaders must listen to the wisdom of the people. New York: Warner Books.

Schwarz, Norbert, and Seymour Sudman (eds.). 1996. Answering questions. San Francisco: Jossey-Bass.

Stimson, James A. Tides of consent: How public opinion shapes American politics. Cambridge: Cambridge University Press, 2004.

Wegner, Daniel M. 2002. The Illusion of Conscious Will. Cambridge, MA: MIT Press.

Zaller, John R. 1992. The nature and origins of mass opinion. New York: Cambridge University Press.


Benson, John M., Tina M. Reigel, and Melissa J. Herrmann. 2002. Gambling, governments and God. Public Perspective 13(1): 34-37.

Benson, John M., and Lois Timms-Ferrara. 2003. Death and life: Religiousness and capital punishment. Public Perspective 14(1): 33-36.

Bishop, George. 1999. The polls-trends: Americans' belief in God. Public Opinion Quarterly 63:421-34.

Dayton, D. W. 1991. Some doubts about the usefulness of the category "evangelical." In The variety of American evangelicalism, ed. D. W. Dayton and R. K. Johnston. Knoxville: The University of Tennessee Press.

Domke, D. 2004. God willing? Political fundamentalism in the White House, the "War on Terror," and the echoing press. Ann Arbor, MI: Pluto Press.

Dubin, B. 1999. Religious faith in Russia of the 90s. The Russian Public Opinion Monitor, No. 1:31-39.

Durkheim, Emile. 1955. The elementary forms of religious life. New York: Free Press.

Gautier, Mary L. 1997. Church attendance and religious belief in postcommunist societies. Journal for the Scientific Study of Religion 36 (June): 289-96.

Glenn, Norval D. 1987. The trend in "no religion": Respondents to U.S. national surveys, late 1950s to early 1980s. Public Opinion Quarterly 51:293-314.

Greeley, Andrew M. 1994. A religious revival in Russia. Journal for the Scientific Study of Religion 33:253-72.

Groeneman, Sid, and Gary Tobin. 2004. The decline of religious identity in the United States. San Francisco: Institute for Jewish & Community Research.

Hendershot, H. 2004. Shaking the world for Jesus: Media and conservative Evangelical culture. Chicago: University of Chicago Press.

Hout, Michael and Claude S. Fischer. 2002. Why more Americans have no religious preference. American Sociological Review 67 (April): 165-90.

Kelley, Jonathan and De Graaf, Nan Dirk. 1997. National context, parental socialization, and religious belief: Results from 15 nations. American Sociological Review 62 (August): 639-59.

Keysar, Ariela, Egon Mayer, and Barry A. Kosmin. 2003. No religion: A profile of America's unchurched. Public Perspective 14(1): 28-32.

Keysar, Ariela, and Barry A. Kosmin. 2005. Religion and political party preference: New findings from the American Religious Identification Survey. Ithaca , NY: Paramount Market Publishing.

Keysar, Ariela, Barry A. Kosmin, and Egon Mayer. 2002. Religious identification among Hispanics in the United States. New York: Office for Research in Religion in Society and Culture (RISC), Brooklyn College.

Kohut, Andrew, John C. Green, Scott Keeter, and Robert C. Toth. 2000. The diminishing divide: Religion's changing role in American politics. Washington, DC: Brookings Institution Press.

Kohut, A., J. C. Green, S. Keeter, and R. Toth. 2000. The diminishing divide: Religion's changing role in American politics. Washington D.C.: The Brookings Institution.

Kosmin, Barry A., and Ariela Keysar. 2005. Religion in a free market. Ithaca, NY: Paramount Market Publishing, forthcoming.

Kosmin, Barry A., and Seymour P. Lachman. 1993. One nation under God. New York: Harmony Books.

Kosmin, Barry A., Egon Mayer, and Ariela Keysar. 2001. American Religious Identity Survey 2001. New York: Graduate Center of the City University of New York.

Layman, Geoffrey. 2001. The great divide: Religious and cultural conflict in American party politics. New York: Columbia University Press.

Lozny, Dusan and Marcratilova, Julana. 2001. Religion and secularization in the Czech Republic. Czech Sociological Review 9 (Spring): 85-98.

MacArthur, J. 2002. Can God bless America? Nashville, TN: W Publishing Group.

Marty, M. E. 1981. The revival of evangelicalism and Southern religion. In Varieties of Southern evangelicalism, ed. D. E. Harrell. Macon, GA: Mercer University Press.

Meulemann, Heiner. 2000. Beyond unbelief: Religious uncertainty and religious indifference in countries with self induced and enforced secularization. European Societies 2:167-94.

Murphy, C. 1988. Protestantism and the Evangelicals. Wilson Quarterly 5:105-16.

Pfeifer, S., and U. Waelty. 1995. Psychopathology and religious commitment: A controlled study. Psychopathology 28: 70-77.

Putney, S., and R. Middleton. 1961. Dimensions and correlates of religious ideologies. Social Forces 39: 285-90.

Roof, Wade Clark. 1999. The spiritual marketplace. Princeton, NJ: Princeton University Press.

Seith, S., and M. E. P. Seligman. 1994. The hope of fundamentalists. Psychological Science 5: 58.

Smith, Tom W. 2003. Altruism in contemporary America: A report from the National Altruism Study. Unpublished report prepared for the Fetzer Institute, July.

Weber, T. P. 1991. Premillenialism and the branches of evangelicalism. In The variety of American evangelicalism, ed. D. W. Dayton and R. K. Johnston. Knoxville: The University of Tennessee Press.

Social capital

Putnam, Robert D. 2000. Bowling alone. New York: Simon & Schuster.

Survey and social research, general

Abrams, Mark. 1951. Social surveys and social action. London: Heinemann.

Converse, Jean M. 1986. Survey research in the United States. Berkeley, CA: University of California Press.

Converse, Jean. 1987. Survey research in the United States. Roots and emergence 1890-1960. Berkeley, CA: University of California Press.

Oberschall, Anthony. 1965. Empirical social research in Germany 1848-1914. Paris: Mouton.

Martin, Elizabeth. 1983. Surveys as social indicators: Problems in monitoring trends. In Handbook of survey research , ed. Peter Rossi, James Wright, and Andy Anderson. San Diego, CA: Academic Press, 677-743.

Seligson, Mitchell. 2005. Improving the quality of survey research in democratizing countries. Political Science & Politics: PS 38 (1): 51-56 .

Smith, T. M. F. 1978. Principles and problems in the analysis of repeated surveys. In Survey sampling and measurement, ed. N. Krishnan Namboodiri. New York: Academic Press.


Brodie, Mollyann, Claudia Deane, Nina Kjellson, Richard Morin, Robert Blendon, and John Benson. 1999. Value conflicts, party divisions, and policy consequences: The Washington Post/Kaiser Family Foundation/Harvard University Survey on American Values. Presented at the 1999 annual conference of the American Association for Public Opinion Research, St. Petersburg, FL.





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