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True Feelings: Strength of Opinion in Death Penalty Decisions
By Robert S. Ross and Edward J. Bronson
Little is known about the dimensions and details of Americans’ attitudes toward the death penalty, largely due to the limited nature of the questions public opinion researchers have been asking. (more)
Today's Top Story: Media, Priming, and Voting in the 2004 Election
By Tsung-Jen Shih and Dietram A. Scheufele
In making political decisions, people use only information that comes to mind most quickly and easily—a phenomenon manipulated by the mass media through priming. (more)
On the Reputation of Political Parties: Emotional Appeal and Competence in a Cross-National Study
First of two parts
By Chris Levy
What can we say about the global health of democracy? The esteem—or lack of it—in which political parties are held is a key indicator. (more)
Introducing in this month's issue of Public Opinion Pros
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Slow Progress: AAPOR Standard Definitions and Academic Journals
By Thomas R. Marshall
Standard definitions are of no use to survey researchers if they are not used. How often are AAPOR response rates actually reported?
Why an Online Magazine?
By Lisa Ferraro Parmelee
What Do I Know?
By John Benson
From the Heartland
By Stephen Earl Bennett
Why Marketing Analysis?
By Barry A. Kosmin and Ariela Keysar
An excerpt from
Religion in a Free Market: Religious and Non-Religious Americans. (more)
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