Welcome to Public Opinion Pros An Online Magazine for the Polling Professional (and Everybody Else)

	FEATURES Voters with Clout: Swing Groups Swing the Midterm Elections By Will Lester
	Republicans hoped that terror fears would trump anger over Iraq in the November 2006 elections. Voters weren't buying it. (more)
	Framing the Future of Race Relations By David C. Wilson
	Understanding racial progress is vital to realizing the principles of democracy, but a question wording experiment shows the public is very sensitive to how race relations are framed. (more)
	Face-Off with Iran: Muslim and Non-Muslim Publics Take Sides By Alvin Richman
	The Muslim publics’ negative view of the American people is a component of the overall U.S. image that is not likely to be easily turned around by shifts in U.S. foreign policy. (more)
	FROM THE FIELD Current Issues in Multicultural Survey Methodology By Johnny Blair and Linda Piccinino
	As multicultural surveys become more prevalent, questions of comparability of results, new sources of measurement error, and sampling and nonresponse bias become more pressing. (more)
	DEPARTMENTS
		From the Editor
		For Goodness' Sake By Lisa Ferraro Parmelee
		Op-Ed
		Block That Pundit! By Sheldon Appleton
		In Print
		The Decision to Opt Out By Gary C. Woodward
		An excerpt from Center Stage: Media and the Performance of American Politics. (more)
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